The complete design kept a minimalistic look but the colors and typography gave the more modern and contemporary look they were after. The BrandBook’s website had to strike a fine balance between approachability and authority. To accomplish this, we combined portfolio photos, navigation inspired icons and a vibrant palette for a cohesive and informative experience. Our approach was to create simple yet stunning design.
We decided to avoid using the same old photo for the website, and instead make it more interesting by including infographics.
We also used animation to make it more fun. This allowed the overall website to maintain a cohesive look and feel in both appearance and functionality
YES, IT IS RESPONSIVE
Considering the brand’s target audience and viewing consumption it was essential to have the website look great on various devices. Responsive web design continues to be the standard option in providing visitors with an optimal viewing experience on various devices. With Brand Book it was essential that viewers are able to explore efficiently on their mobile phones.